Top 5 Social Apps in Croatia Q4 2021 Performance

In the fourth quarter of 2021, the performance of the top five social apps in Croatia displayed diverse trends in downloads, revenue, and active users. Data provided by Sensor Tower reveals key insights into the popularity and usage of these apps.

TikTok witnessed a notable increase in its weekly revenue, starting at around $3K at the end of September and peaking at approximately $15.6K in the week of December 20. Weekly downloads also saw an upward trend, reaching about 9.7K by the last week of December. Active users for TikTok remained strong, growing from 578K in late September to nearly 629K by the end of the quarter.

Instagram had a more stable performance in terms of active users, maintaining a range between 742K and 762K throughout the quarter. Weekly downloads for Instagram showed consistent growth, peaking at approximately 8.8K in the final week of December. Revenue, however, remained relatively low, with minor fluctuations and a peak of $40 in early November.

Facebook experienced steady engagement with weekly active users hovering around 1.9M throughout the quarter. Downloads showed a slight upward trend, reaching about 4.8K in mid-December. Revenue saw a modest increase, peaking at around $1.3K in the last week of November before dipping towards the end of the year.

Likee - Short Video Community had a consistent number of active users, ranging from 27K to just under 29K. Weekly downloads remained relatively stable, with a slight peak at around 1.8K in the last week of December. Weekly revenue saw minor peaks, with the highest being $65 in mid-December.

X maintained a stable user base with active users fluctuating between 166K and 172K. Downloads showed some variability, peaking at approximately 2.4K in late November. Revenue data for X was not available during this period.

These insights are derived from Sensor Tower, where more detailed analytics and trends can be explored.